At its 6th edition, this important initiative was an effective platform to get new contacts and extend market reach. Beauty and cosmetic suppliers have the opportunity to pre-schedule appointments with selected importers and distributors from international markets. In 2011 more than 100 one-on-one business meetings took place with buyers from Mainland China, Japan, India, Russia and Middle East.　

A Successful Story
In particular, one of the VIP buyers from India, Inocorp Marketing of Bangalore, signed a distributor agreement with the US company, hair care firm Marcia Teixeira (Florida).  International Buyer Programme at Cosmoprof Asia therefore proved to be a winning formula for set up collaborations between companies worldwide. 
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Buyer’s comment:

 “The International buyers Programme is a remarkable system to allow buyers to efficiently find the appropriate exhibitors at the show.  We had a superb experience. We felt the energy of the active cosmetic industry in Asia and we were also overwhelmed by the huge exhibition space.”

Koji Yoshino
General Secretariat, Cosmetic Importers Association of Japan (CIAJ)