International Cosmetic Conference 2012: "Grow your business in China"
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14 November 2012 l 14:00 - 17:00
Venue: Rooms S226-227, HKCEC
Language: Mandarin (with simultaneous interpretation in English)
Free Admission
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In cooperation with:
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The majority of the world’s top 50 cosmetic brands have already entered the China market. L’Oreal, the largest cosmetic enterprise worldwide, has maintained annual sales growth of more than 50% in China the last 5 years. Other well-known multi-national companies such as P&G, Shiseido, BASF, Unilever, Estee Lauder and LVMH have also enjoyed outstanding performance in China, now the most-regarded and high-priority cosmetic market in the world.
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This seminar will assist foreign-invested brands to enter the Chinese market successfully by:
- Looking at the development of the cosmetic market in China
- Sharing the experience of foreign-invested brands in China
- Analysing the changing needs of the Chinese consumer
- Examining the operational models of foreign-invested brands
- Providing examples of cooperation between brands and traders
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Outline:
In-depth analysis of the Chinese cosmetic market, the changes in sales channels, the opportunities for foreign brands as a result of the changing needs of the Chinese consumer, as well as the challenges for foreign-invested brands seeking to enter the China cosmetics market, in order to foster cooperation between brands and the Chinese beauty industry. |
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"Changes of the Chinese consumer and the demand on cosmetic brands"
China is a multi-faceted marketplace with 1.3 billion people, 56 ethnic groups, a land area of 9.6m square kilometres, 34 provinces, autonomous and special administrative regions, and a multi-tiered socio-economic landscape. China has maintained high growth these last few years despite the lethargy in the global economy. Entering this highly dynamic environment can be a complex undertaking. An in-depth understanding of the changing demands of the Chinese consumer is a pre-requisite lesson for entrance to China.
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"Operating models for foreign-invested brands in the China market"
Following Shiseido’s successful entry into the China market in 1981, KOSÉ and Kanebo attained good results. In recent years, FANCL and DHC also secured market share in this highly-competitive market through their multiple-channel strategy. Japanese and Korean brands provide useful references for foreign brands targeting the China market.
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"The changes in the Chinese cosmetic market and its opportunities"
Opportunities and challenges go hand-in-hand. Sustained economic development, urbanisation, improvements in consumption, demographic dividends and other favourable factors have created many opportunities in the China market, but also made it more competitive. The expert speaker’s clarifications of the market rules and regulations, and the potential pitfalls, will be key to surviving the keen competition. |
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Speakers:
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Henry Zhang
Director of the
Guangzhou Thindo
Female Marketing Co., Ltd
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Kodama Nenkei
Sino-Japanese business cooperation specialist |
Deng Min
Chief Editor of
"Cosmetic Observer" magazine
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