"The Current Situation and the Future Vision of Japanese Beauty & Wellness Business" Seminar 

 

9 November 2011  l  14:30 - 16:00 Venue: Rooms N104-N105, HKCEC Language: Japanese (with interpretation in English) Free Admission The speaker will talk about the current beauty and wellness industry in Japan, giving case studies about the needs of Japanese consumers, successful products and popular facilities. An ideal learning platform for all industry professionals interested in the Japanese beauty market.

 

Outline:   Japanese consumers have a wealth of information regarding beauty and therefore have stringent criteria for evaluating trends in the beauty business. In recent years, the  hot topics of the Japanese beauty market are the market growth of “Beauty  from inside and outside” and “home care beauty”.   1. “Beauty  from inside and outside” is an effective approach to beauty using both cosmetics and supplements. Its market has grown up to $1billion, double the 2007 figure for four consecutive years.   2. With the growing popularity of home care beauty, the “Mobile Beauty” market, which is the market for beauty-related instruments such as portable facial equipment and beauty rollers, was established.  It is now a $600 million market.

Speaker:   

Atsushi Ebuchi  Chief Editor Diet & Beauty Magazine Japan

* Seminar Online Pre-registration is closed, please register onsite. Thanks.