Cosmoprof Asia 20th Anniversary Goes Out in Style and Trends!

celebratewithus_SCELTO_cropCosmoprof Asia will celebrate the 20th Anniversary from 11 to 13 November 2015 at the Hong Kong Convention and Exhibition Centre. More than 2,300 international exhibitors will enliven the exhibition area of 84,000sqm, with their latest launch  to the Asian market.

Some of the events and areas in this anniversary edition, designed to deliver the latest and most updated industry information and trends, include:

Spot-on-beauty-discover trends_sSpot on Beauty, this strategic launchpad for new products returns following its success in 2014. An area of 3,700 square meters showcases the latest launches in cosmetics, skincare, nail and hair. A new pavilion called Discover Trends will house exhibitors representing three emerging segments of the beauty industry – men’s grooming, natural and organic products, as well as baby products.

Spot-on-beauty-discover trends_sTo enhance interactive learning, a dedicated Trends Forum has been added to the Spot On Beauty area. Global research companies such as Euromonitor, Organic Monitor, Information et Inspiration and Kline will reveal the most compelling trends, insights and developments that are driving innovation in the beauty industry. Beautystreams will give an overview of Spring/Summer 2016 global beauty trends with a light on the booming men’s cosmetic market.

CPA14_BOUTIQUE_RGB (2)After the success of last year, the charity initiative Boutique will be back: visitors can hand-pick a selection of travel-sized product samples sponsored by 20 exhibitors, to be presented in a customised gift box, for a small donation. All proceeds will go to The Women’s Foundation.

This is just an appetizer of what’s happening at this year’s Cosmoprof Asia. Updates on special  events/programmes and news on our exhibitors will be available on the fair website www.cosmoprof-asia.com

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