Japanese Professional Nail Care Market Shines with Diversity and Innovation

Kline’s 2014 edition of Professional Nail Care: Global Market Brief reveals that the overall growth in Asia is in line with the global market growth; nevertheless, dynamics vary from one country market to another. Japan is the market that stands out the most, driving Asia’s growth with a 10% increase in sales.

The Japanese market has a strong tradition in manicures. Nail art seems to be always “in vogue,” and Japan is considered globally as one of the leading trendsetters in this area. In 2014, several color and texture trends dominate in the Japanese professional nail care arena. This includes glossy-matt finishes, pastel nails, nudes for fingernails, and darker colors for toenails.

One recent trend that particularly stands out are so-called “business nails”, which is described as a new, upcoming trend among young Japanese businessmen. In an effort of becoming more distinctive in their workplace, business men have started getting fancy nailart on their fingernails (one nail), including pastel colors or gems.

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Photo source: KLINE and Company

As the largest market with a strong nail care culture, Japan also leads the region in terms of innovation and is expected to grow at the fastest rate, at a double digit CAGR through 2019.

Nail product lovers and trade buyers looking for the next breakthrough merchandize should not miss  this year’s Cosmoprof Asia from 11 to 13 November in Hong Kong. Some 120 brands including Bandi, Faby Line, Keystone and LeChat are waiting for you at the Grand Hall of Cosmoprof Asia. Not enough? Attend the seminar presented by Kline presenting its latest report on global nail market. Stay tuned at www.cosmoprof-asia.com for seminar enrolment and fair registration.

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