This year’s Cosmoprof Asia show proved to be a hotbed of new make-up trends, a reflection of the strong growth in the category globally, the saturation of skincare in some Asian markets and the growing interest in color cosmetics from Chinese and Korean consumers. Indeed, K-beauty was strongly represented at the event.
German cosmetics manufacturer Schwan Cosmetics highlighted its powder liner for eyebrows, a response to the increased demand for brow products among the Chinese. Brow products with double-ended packaging (powder on one side and liquid on the other) are particularly popular with these consumers. The company also presented a long-lasting, smudge-proof mechanical liner for humid climates. Indeed, formulas for humid climates were much in evidence in a range of segments, especially foundation and powders. For example, several Korean brands have developed gel-to-powder textures that leave a mat finish to overcome the problem associated with high humidity.
On-the-go make-up continues to be a key trend, with brands showcasing dual-tone products or multi-functional double-stick items for foundation, eye or cheek color. And when it comes to the popular contouring trend, exhibitors at the show said they were investigating how this will be re-interpreted by Korean women, especially given their habits in skincare to layer different products to obtain a natural look.
In nail polish, nail formula manufacturer IL Cosmetics predicts the comeback of color for spring 2017. The company forecasts shades with a 70s and 90s inspiration for fall/winter 2017, followed by dark shades of navy blue and purple for summer 2018. Other innovations in nails were centered on optimized drying time, long-lasting, non-allergenic and UV-sensitive formulas.
by BW Confidential