2016 Facts & Figures


Total Exhibition Area
98,000 sqm (+17% to 2015)

Total Number of Exhibitors

2,698 exhibitors from 49 countries and regions (+7.7% to 2015)

Exhibitors Breakdown by Sectors
Cosmetics & Toiletries 36%
Pack & OEM 28%
Beauty Salon 20%
Hair Salon 11%
Nail & Accessories 5%

Geographic Origin of Exhibitors
49 Countries and Regions
Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Costa Rica, Cyprus, Czech Republic, Denmark, Fiji, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Israel, Italy, Japan, Korea, Latvia, Luxembourg, Macau, Mainland China, Malaysia, New Zealand, Pakistan, Peru, Poland, Portugal, Russia, San Marino, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, The Netherlands, Turkey, United Kingdom, United Arab Emirates, USA and Vietnam.

National and Group Pavilions

24 Countries and Group Pavilions
Australia, Belgium, Brazil, California, China, France, Germany, Greece, Hong Kong, Israel, Italy, Japan, Korea, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, UK, USA and the first-timers Bulgaria and Latvia.


Total Visitor Attendance 

76,818 from 129 countries and regions (+21% to 2015)
Out of which: Local visitor 23,429 (+ 4.2% to 2015) / Overseas 53,389 (+ 31% to 2015)

Top 10 Visiting Countries & Regions
(listed by alphabetical order)
Australia, China, Indonesia, Japan, Korea, Philippines, Singapore, Taiwan, Thailand and USA

Top 5 Products of Interest to Buyers
Face, Hand & Body Products  8.5%
Perfumery & Cosmetics  7.1%
Organic & Natural Skincare Products  5.5%
Beauty Salon & Cosmetics Products/Equipment/Furniture  5.1%
Packaging  4.8%

Top 5 Business Types of Buyers
Distributor / Wholesaler  11.9%
Beauty Salon  10.7%
Manufacturer of Perfumery, Cosmetics & Toiletries  8.7%
Manufacturer of Beauty Salon & Well-being Products & Equipment  7.2%
Manufacturer for Third Parties / OEM / ODM  4.9%

International Buyer Delegations
79 industry professionals from 21 countries and regions hosted under International Buyer Programme
468 one-to-one meetings arranged onsite over 3 days with exhibitors
Buyer delegations come from: China, Czech Republic, Hong Kong, India, Indonesia, Italy, Japan, Korea, Malaysia, Mongolia, Philippines, Romania, Russia, Singapore, South Africa, Spain, Taiwan, Turkey, United Arab Emirates, UK and USA.


More than 350 domestic and international press representatives