The first “shop for charity” concept in Asia’s beauty fair, BOUTIQUE will return in 2017 following the success of the last 3 years!

BOUTIQUE is a charity initiative and at the same time a beauty sampling bar, located in the conspicuous Hall 1E concourse area which is open to all show attendees. 


BOUTIQUE is a customised beauty sampling bar featuring a selection of exhibitors offering their star products in travel size. Attendees can choose an assortment of 7 product samples packaged in a deluxe gift box for a minimum donation of HK$100 to a charitable organisation.

Boutique 2016 highlight video:


Why Hong Kong Breast Cancer Foundation?
“Breast cancer is the leading cancer among Hong Kong women. Some women overlook their own health or delay breast examination due to busy lifestyles, heavy workloads or a misunderstanding of breast cancer”, Dr. Polly Cheung, Founder, Hong Kong Breast Cancer Foundation. 
We hope to utilise our resources and expertise in event organisation, together with fellow exhibitors and visitors, to take a little step to support HKBCF in their work of advocating 
better breast health and cancer care in Hong Kong. 



2017 Product Sponsors:



Gift Bag Sponsor: