My current role at BeautyMatter brings this 360-degree beauty, retail, finance, and media experience together. Our ethos at BeautyMatter is built on creating trust with both our audience and the clients we work with. Whether creating editorial or ideating creative marketing activations for a client, BeautyMatter is committed to “delivering what we promise” and we measure results from the perspective of being entrepreneurial brand owners ourselves. Our audience invests their time with us and in return we provide valuable content in a way that values both form and function – in other words, I ask “what would I want to know?”