Guilhem Souche is a global beauty executive with more than 25 years of leadership experience spanning Europe, Asia, and North America. Currently Senior Vice President Global Travel Retail at Coty, he previously held senior roles at Parfums Christian Dior China and L’Oréal. Guilhem is recognized for building billion-dollar skincare franchises, driving retail transformation, and leading market entry strategies for luxury brands in China and Southeast Asia. His expertise combines strategic vision with operational excellence, particularly in navigating the complex regulatory and commercial environments of APAC⁠.