How Influencers are the Face of Beauty

 
VinyluxGrpBright2 Each year, Launchmetrics surveys hundreds of fashion, luxury and beauty professionals to understand how influencer marketing is impacting our industry. More and more brands are re-allocating advertising dollars and converting them into Influencer Marketing budgets (nearly 25% in the last three years alone)...         Read more [...]

Catching Up to the Chinese Beauty Consumer

 
VinyluxGrpBright2 It’s no secret that China is the number-one priority for many beauty marketers. At the recent CEW event where Kline participated, the panel of speakers in the How to Win in China’s Beauty Market session all agreed on the fast pace of the environment and that it changes in a “blink of an eye.” To effectively market in China, rules must be broken...         Read more [...]

Future of Ethical Labels in the Beauty Industry?

 
VinyluxGrpBright2 Sustainability has become an integral part of the beauty industry. One of the manifestations of this trend is the growing number of ethical labels in the industry. Ten years ago, natural and organic were the main such labels on cosmetics & personal care products...         Read more [...]