Anti-Pollution Skincare – The Latest Beauty Trend

According to the World Health Organization (WHO), ambient air pollution accounts for an estimated 4.2 million deaths per year due to stroke, heart disease, lung cancer and chronic respiratory diseases.* But pollution does not merely affect our internal organs. Our skin, the largest organ which acts as a protective shield for our body, is adversely affected as well. These ill effects are manifested in signs like inflammation, dehydration and premature aging as well as loss of elasticity and firmness as pollutants induce free radical damage and break down collagen levels.

Thankfully, the beauty industry is quick to come out with solutions to address these problems, marking an increase in the growth of innovative anti-pollution beauty and skincare products in the recent years. Grab hold of these remarkable anti-pollution products to pollution-proof your skin:

Urban Protect Micellar Water Antipollution by Casmara Cosmetics S.A. (Booth no. 3E-E3A)

Our skin comes to contact with pollutants on a daily basis. Hence, purging away impurities from the skin is the first and foremost step in the anti-pollution skincare routine. In line with this, Casmara Cosmetics S.A. presents the Urban Protect Micellar Water Antipollution (Spain), an exclusive formula that cleanses and protects your skin at the same time. Its innovative anti-pollution active creates a protective shield that reinforces the protective barrier of the skin. Meanwhile, micelles act as magnets that trap superficial dead cells, contaminating particles, makeup and excess sebum, resulting in fresh, soft skin that is free of impurities.

Myrrh Detoxifying Facial Mask by Inna Organic Co., Ltd. (Booth no. 1E-P6D)

Mask lovers will love the Myrrh Detoxifying Facial Mask by Inna Organic Co., Ltd. (Taiwan), a COSMOS Natural certified and EWG verified sheet mask that purifies sensitive skin. Produced using Japan-made BemlieseTM sheet mask, it is eco-friendly and gentle on the skin. Each facial mask contains organic myrrh essential oil blends with desert sage for a purifying effect and long-lasting hydration to repair dry and flaky skin.

OSC Endless Whitening Purifying Gel by Ladies Biotech Co., Ltd (Booth no. 3E-K4A)

Meanwhile, OSC Endless Whitening Purifying Gel by Ladies Biotech Co., Ltd (Taiwan) aims to create fair and bright skin by protecting the skin from UV radiation which increases melanin formation and leads to dark spots and uneven skin tone while providing deep cleansing through its classic purification ingredient PURISOFT LS 9602.

Citylife Face and Eye Contour Sorbet Cream by Phytomer (Booth no. 3E-E1D)

Targeting the face as well as the delicate eye area is the Phytomer Citylife Face and Eye Contour Sorbet Cream (France). This 2-in-1 cream protects and repairs the skin from damage caused by urban pollution, namely dehydration, signs of fatigue, dark spots and a dull complexion. Feel the product’s refreshing sorbet texture, as it infuses your skin with intense hydration, restoring its freshness and melting away the signs of fatigue for a complexion that is pure, bright and even. Clinical results show that skin microparticles decrease by 47% upon first application, hydration is immediate and radiance is evident within a week.

Lanluis Brightening Moisture Face Cream by Grands International (Asia) Co. Ltd (Booth no. 3E-C6A)

A dull and uneven skin tone is also one of the negative effects of exposure to pollutants. To combat this, Grands International (Asia) Co. Ltd has developed the Lanluis Brightening Moisture Face Cream to brighten the complexion while moisturising and protecting the skin. The product is infused with Mandelic Acid and Neroli extract known for its protective capability, to create luminous, younger-looking skin that everyone years for.

Illustrious Serum by Christina (Booth no. 3E-G2A)

The Illustrious Serum by Christina is ideal for people looking to reduce facial pigmentation, an undesirable effect of air pollution and UV exposure. Made with an innovative formula consisting of vitamin C complex and anti-inflammatory Curcumin extract, the serum is rich in powerful antioxidants that detox the skin, fight free radicals, lighten pigmentation and prevent dark spots from forming. The result is firmer, smoother and even-toned skin from the first application.

Omnipotent Pinkish Glowing Clarifier by Niksun Beauty Company Limited (Booth no. 1E-A3A)

For crystal-clear and fine skin, look no further than the Omnipotent Pinkish Glowing Clarifier by Niksun Beauty Company Limited (Hong Kong), a non-irritating skin clarifier that provides anti-pollution, anti-oxidative and skin-brightening benefits to the skin without zapping its moisture and natural oils. It defends the skin from the damages caused by heavy metals, particulate matter and other harmful substances, while its antioxidant effect helps reduce free radical and UV damage, potently diminishing spots and imperfections and lightening the complexion.

Derhaml Golden Energy Stem Booster by Hans Pharma Co., Ltd. (Booth no. 3E-M1F)

The Derhaml Golden Energy Stem Booster by Hans Pharma Co., Ltd. (Korea) is another antioxidant-rich product containing 15% of NCS-CM (Neural Stem Cells-Conditioned Medium), Hyaluronic Acid and Arbutin per ampoule. The high concentration of stem cells rejuvenates the skin and reduces inflammation and wrinkles, while hyaluronic acid moisturises the skin and Arbutin brightens the skin naturally.

If you are new to anti-pollution skincare, then you shouldn’t wait any longer to jump on the bandwagon. Protect your skin now to ensure that it stays healthy and youthful for years to come. Discover more by visiting Cosmoprof Asia 2019 from 12 to 14 November 2019 at AsiaWorld-Expo (AWE), and from 13 to 15 November 2019 at the Hong Kong Convention & Exhibition Centre (HKCEC). Check out Who’s Exhibiting this year! Register now to secure your entry to the fair!

 

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