FROM GREEN BEAUTY TO CLEAN BEAUTY: BEING NATURAL IS NOT ENOUGH

 
VinyluxGrpBright2 Sustainability has been at the core of the debate among cosmetic stakeholders for years. For a long time, "green beauty" has colonized perfumeries and mass-market, bringing the relationship between consumption habits and respect for the environment to the center of attention. However...         Read more [...]

TIME SAVING BEAUTY: EFFICACY AND HIGH PERFORMANCE FOR YOUR BEAUTY ROUTINE

 
VinyluxGrpBright2 Multitasking and time-saving beauty products are the most sought-after by global consumers. WeCOSMOPROF International is the best showcase for retailers, distributors, and professionals looking for the latest news...         Read more [...]

DIGITALIZATION, MULTICULTURALISM AND SUSTAINABILITY: THE KEYS TO THE EVOLUTION OF AMERICAN COSMETICS

 
VinyluxGrpBright2 North America is a key player for the development of the international cosmetics industry, with a turnover of $101 billion in 2019. The pandemic has certainly harmed the region, causing revenue to drop...         Read more [...]

THE COSMETICS MARKET IN EUROPE: TODAY’S CHALLENGES, TOMORROW’S OPPORTUNITIES

 
VinyluxGrpBright2 Despite not having a lengthy history, the European Union has established itself as one of the top economic powers in just 15 years, ranking alongside the United States and China for its role in international commerce...         Read more [...]

How Influencers are the Face of Beauty

 
VinyluxGrpBright2 Each year, Launchmetrics surveys hundreds of fashion, luxury and beauty professionals to understand how influencer marketing is impacting our industry. More and more brands are re-allocating advertising dollars and converting them into Influencer Marketing budgets (nearly 25% in the last three years alone)...         Read more [...]

Catching Up to the Chinese Beauty Consumer

 
VinyluxGrpBright2 It’s no secret that China is the number-one priority for many beauty marketers. At the recent CEW event where Kline participated, the panel of speakers in the How to Win in China’s Beauty Market session all agreed on the fast pace of the environment and that it changes in a “blink of an eye.” To effectively market in China, rules must be broken...         Read more [...]

Future of Ethical Labels in the Beauty Industry?

 
VinyluxGrpBright2 Sustainability has become an integral part of the beauty industry. One of the manifestations of this trend is the growing number of ethical labels in the industry. Ten years ago, natural and organic were the main such labels on cosmetics & personal care products...         Read more [...]

Beauty and the Packaging Beast

 
VinyluxGrpBright2 With annual e-commerce transactions now at 40 billion and rising, beauty brands can do their bit to combat #packagingfail. They can also save money at the same time, making it a win-win for the planet and for the bottom line...         Read more [...]

Top Trends Shaping APAC’s Skin Care Industry

 
VinyluxGrpBright2 Asia-Pacific is the powerhouse of global skin care with over half of the world’s sales in 2018, outdistancing other major regions such as North America and Western Europe. A massive population of four billion people, economic expansion and consumers’ desire for vanity spending all contribute towards a predicted 7% constant annual growth rate (CAGR) in sales value...         Read more [...]

Sustainable Packaging – The New Black in the Beauty Industry

 
VinyluxGrpBright2 Beauty consumers today are not only aware of what they apply on their skin, but how their buying actions impact the environment as well. Currently, ease of recycling, reduction, reuse, incorporation of post-consumer materials...         Read more [...]