Country of Honour 2017: Korea – Trailblazer in Beauty and Cosmetic Innovation

2017_홍콩_미용_전시회_통합한국관 홈페이지 배너


When it comes to the latest beauty trends and innovations, South Korea certainly leads the way, with a number of recent inventions that took the world by storm, including BB creams and cushion foundations. According to market research portal Statista, the market size of beauty and personal care (BPC) products in South Korea saw an increase of USD 4.41 billion from 2010 (USD 8.58 billion) to 2014 (USD 12.99 billion), and is forecasted to worth about USD 17 billion by year 20181. The country also has a thriving cosmetics manufacturing industry with increasingly huge exports to other countries, and is among the top 10 beauty markets in the world, according to Mintel research2.

09.Korea pavilion


Cosmoprof Asia continues to see a commanding presence of Korean exhibitors and products, supported by the Korea Trade Investment  Promotion Agency (KOTRA), this year. With a total of 546 Korean companies participating in the fair, it was a 16% increase from last year. There are also 13 Korean pavilions across all product sectors in both exhibition venues, Hong Kong Convention and Exhibition Centre (HKCEC) and AsiaWorld-Expo (AWE).


Powder Spray by Yonwoo Corporation

Powder Spray by Yonwoo Corporation


Korean innovation is evident throughout the fair and eight entries have emerged as the finalists of the Cosmoprof Awards – Innovation Circle and Beauty Circle. Among the finalists are the All-night All-light Perfect Block (SPF50+/pa++++) by Biocos Co., Ltd, which offers blue light protection while acting as a primer that controls sebum and evens the skin texture with a powdery finish. Another finalist is the Powder Spray by Yonwoo Corporation, which can be used for body and hair products, featuring a dip-tube that prevents the powder from hardening and the ‘Button Lock’ system which prevents moisture from getting into its content. Last but not least, the Dial Palette by Unipack Korea Co., Ltd enables you to access various cosmetic contents, such as eye shadow and lip balm with by just rotating its upper plate, eliminating the need of opening and closing the cap.


Sonimedi’s Egg Blastoderm Pluripotent Cell

Sonimedi’s Egg Blastoderm Pluripotent Cell


Meanwhile, Korean brands that are chosen as the finalists for the Beauty Circle Award are Eyemee The Beauty Co.,Ltd.’s Rolly King Flying Kit that gives you voluminous eyelashes lasting up to three months without using a curler or mascara; PLABIO Co., Ltd’s Plabeau – the world’s first rechargeable and portable plasma emitting skin care device which sterilises, regenerates, and moisturises the skin to erase wrinkles and reveal fair and glowing skin; and Sonimedi’s Egg Blastoderm Pluripotent Cell – a breakthrough innovation that made history as the world’s first cosmetic made from undifferentiated cells in the egg (fertilised embryo) to regenerate and rejuvenate the skin.

There will also be the “All About K-Beauty” seminar on 15 November where the Korea Cosmetic Association (KCA) and leading Korean cosmetic companies will share the latest information on the Korean cosmetic industry, as well as success stories of their remarkable growth in the Hong Kong and China regions.

In addition, there will be a two-day K-beauty live demonstration on make-up, nail art and hair styling, presented by notable Korean players in the beauty industry, namely Coshub (make-up), Kerker (hair styling) and Nailholic (nail art) at Cosmoprof Onstage (Hall 5C, HKCEC)

Do not miss out on all these exciting events and the opportunity to get up close and personal with Korean beauty brands! Make a date with Cosmoprof Asia from 14 to 16 November.


1. Beauty and personal care (BPC) market size in South Korea from 2010 to 2018 (in billion U.S. dollars). In Statista. Retrieved on 20 Oct 2017 from

2. A bright future: South Korea ranks among the top 10 beauty markets globally. In Mintel (Published on April 4th, 2017). Retrieved on 23 Oct 2017 from



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