Emerging Nail Trends in ASIA

Long-Wear Lacquer is the hot trend in Nails
According to a recent report, the Asian nail care market continues to grow at an annual rate of  6.75%.  Various Brands offer long-wear nail polish for both at-home and professional use. Typically, the lacquers used and sold in salons are formulated to last for the longest time.

Long-wear formulas are a new category – hybrids that combine regular nail polish with gel formulations. These products don’t need to cure with a light source.

The long-wear nail polish category grew in the recent previous years by triple digits, while sales of gel polish slowed – proving that nail polish users prefer the ease-of-use of a hybrid polish over a gel formula that has to be cured, and are also concerned about damaging their nails. This rise in sales also boosted sales in the professional nail care market overall. Revlon pioneered the long-wear category in the recent years – and many other brands followed suit.

New Treatments in Nail Care
The Nail Treatment category has grown by 7% globally. IBX is one example. “IBX is an innovative nail repair system that has been expanding across all regions and driving sales in the Nail Care category.

Innovative Nail Polish Removal Options for Pros
Nail polish removal is an area of growing concern for salon professionals and their customers due to the increased use of gel and long wear polish. New removal options range from peel-off base coats to steamers, making the Removal category the most innovative right now, in the entire nail care market.

Brands are creating unique removal techniques that won’t damage nails like the use of acetone or filing often does. A professional manicurist will warm up an acetone-based removal solution in a steamer. The steam that is created helps to remove gels and acrylics more easily.

New types of removal products include The Painted Nail’s Steam Off and Gel II’s Steam Gel-Polish Removal System.

Recently CND launched the Xpress5 Top Coat, which enables CND Shellac to come off in five minutes. Other brands, including Akzentz, Nubar, and Cuccio, have started offering foil wraps for the easy removal of soak-off gels and gel polishes.

The Professional Market
Since there are so many long-wear nail polish options now, including gel kits with lamps designed for at-home use, how are professional nail salons competing?

The professional market is going back to a focus on acrylic nails instead of gels, since the technique cannot easily be replicated at home.

What’s Next?
New, innovative product launches, as well as competition between professional nail care marketers, will continue to affect the professional nail care market’s growth in the coming years.

To discover more amazing products and ideas in the nail segment, be sure to make a visit to the Cosmoprof Asia 2017 Nail & Accessories sector (Hall 5E, HKCEC) from 15 to 17 November.

Register now to get a free admission to Cosmoprof Asia 2017
Find who’s exhibiting at the show.

Source: Asian Beauty Biz


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