“Lockdown”, “restrictions”, “distancing”, “curfew”: in recent months, our everyday language has rediscovered terms with a consistent aura of negativity and austerity. Closed in our homes, unable to carry out everyday work and socialization activities, and frightened by the pandemic and its social and economic impact, we have long hoped for a restart. All over the world, multi-coloured rainbows have been shown on terraces and windows, waiting to weather the storm. Today, finally, this moment seems ever closer, thanks to vaccination campaigns and gradual reopening programs: green light for news and fun!

The cosmetics industry is also called upon to respond to the desire for unprecedented experiences. At WeCosmoprof International, there are many proposals from courageous entrepreneurs who have been able to look beyond, ready to meet the consumer’s need for evasion and change.

From the darkness of the pandemic to the bright hues: the new make-up and nail proposals light up while waiting for summer. From the explosive colours of the ITALCOSMETICI New Pop Collection make-up collection to the glittery reflections of the Metalleyes eye shadows by TRE EFFE COSMETICS and the natural pigments with a Hollywood allure of Cinema Lights Collection by BELLAOGGI: the new make-up proposals combine chromatic vivacity with the simplicity of use, for products suitable even for the youngest. The tints of RobyNails semi-permanent nail polishes and glazes are eccentric and flashy, from cyber yellow to wonder green. Even sanitizers take on rainbow tones: MAKE-SURE presents four innovative formulas of hand sanitizers which, thanks to the mix of colours and fragrances, pleasantly encourage the use of gels.

The desire for novelty is visible on hair, too. Synuosa is the waving treatment by Biocosm’Ethics that creates curls and volume on straight hairs for a simple but striking new look. Still exalting radical transformation, the 72 shades of Hipertin‘s KEYRA hair colors, enriched with keratin and active ingredients of natural origin.


Are you looking for proposals, trends, or suggestions to differentiate yourself from your competitors and launch an innovative and unconventional product on the market? WeCosmoprof International is the event you have been waiting for! Register and build the future of your business!





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