Naturals, halal and Korean beauty steal the show at Cosmoprof Asia

The 22nd edition of Asia Pacific’s most important C&T trade show was bigger and busier than ever.  According to organisers BolognaFiere and UBM Asia, Cosmoprof Asia 2017 attracted 83,793 visitors from 135 countries, an increase of 9% compared with the 2016 fair. Exhibitor numbers grew 7% to 2,877 companies from 54 countries whilst total exhibition space was expanded to 108,600sqm (+11%).

Cosmoprof Asia 2017 continued the ‘One Fair, Two Venues’ concept which was successfully introduced at the 2016 show.


In 2017, the organisers added several new sections. The most exciting of these new features also highlighted one of the major beauty trends in the Asia-Pacific C&T market: green beauty. ‘Natural & Organic’ featured an interesting mixture of companies that reflect the diversity of today’s international organic beauty market: there were certified organic/natural beauty brands, but near-natural cosmetics were also featured.

ENS Korea is one of the bona fide organic beauty exhibitors. At Cosmoprof Asia 2017, ENS Korea presented a whole range of new launches under its Whamisa brand. The new Organic Carrot Baby & Kids range, for example, is based on carrot and oat kernel extract.


Adjoining the ‘Natural & Organic’ section was ‘Discover Trends’, a showcase featuring products and brands from three trending products categories in the international skin and body care market: halal beauty, electronic skin care devices and baby care. Most of the halal beauty companies at Cosmoprof Asia actually had their booths in other sections of the show. Indonesian C&T manufacturer Dion Farma Abadi’s exhibition stand, for example, was located the Wellness  & Spa section right next door to Discover Trends. The Solo-based manufacturer owns a total of 15 beauty brands, but brought only nine of these to Cosmoprof Asia. The company’s best-known label is Natasha by Dr. Fredi Setyawan, which is one of the biggest salon beauty brands in Indonesia.

14.KoreaConsidering the strong influence of K-Beauty on the worldwide C&T market, it is not surprising that Korea was one of the largest exhibiting countries at Cosmoprof Asia. Hugel Pharma was one Korean company that presented some of its retail product lines, including the Wellage range of 2-step face masks (the pack includes a serum sachet and an individually packaged sheet mask) and the rather unusual Black Aqua Roll Mask. This sheet mask is rolled up into a thin rectangular mask pack, rather than packaged into the usual flat square shape.

Korean dermo brand Doctor.3, meanwhile, focuses on pared-down, unisex skin care products. The brand was launched just a few months ago and its concept is simple: there are just five products, which are designed to work in conjunction. With its stylish simple packaging, the new range is aimed at a young, urban demographic.

With its new focus on the natural beauty market and other trending product categories, Cosmoprof Asia 2018 is set to continue the event’s upward trajectory.

Annemarie Kruse, writing for SPC


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