FROM GREEN BEAUTY TO CLEAN BEAUTY: BEING NATURAL IS NOT ENOUGH

 
VinyluxGrpBright2 Sustainability has been at the core of the debate among cosmetic stakeholders for years. For a long time, "green beauty" has colonized perfumeries and mass-market, bringing the relationship between consumption habits and respect for the environment to the center of attention. However...         Read more [...]

TIME SAVING BEAUTY: EFFICACY AND HIGH PERFORMANCE FOR YOUR BEAUTY ROUTINE

 
VinyluxGrpBright2 Multitasking and time-saving beauty products are the most sought-after by global consumers. WeCOSMOPROF International is the best showcase for retailers, distributors, and professionals looking for the latest news...         Read more [...]

IT’S TIME TO REDEEM: BEAUTY PROPOSALS BEYOND COVID

 
VinyluxGrpBright2 "Lockdown", "restrictions", "distancing", "curfew": in recent months, our everyday language has rediscovered terms with a consistent aura of negativity and austerity. Today, finally, this moment seems ever closer, thanks to vaccination campaigns and gradual reopening programs: green light for news and fun...         Read more [...]

I-BEAUTY: INDIA A LEADER IN THE COSMETICS INDUSTRY OF TOMORROW

 
VinyluxGrpBright2 Demographic growth, ever-improving economic and social conditions, and the development of the manufacturing and digital sectors in India have made the country an international superpower. The improved quality of life in India instantly boosted personal care, to the point that estimated growth for the 2018-2023...         Read more [...]

DIGITALIZATION, MULTICULTURALISM AND SUSTAINABILITY: THE KEYS TO THE EVOLUTION OF AMERICAN COSMETICS

 
VinyluxGrpBright2 North America is a key player for the development of the international cosmetics industry, with a turnover of $101 billion in 2019. The pandemic has certainly harmed the region, causing revenue to drop...         Read more [...]

THE COSMETICS MARKET IN EUROPE: TODAY’S CHALLENGES, TOMORROW’S OPPORTUNITIES

 
VinyluxGrpBright2 Despite not having a lengthy history, the European Union has established itself as one of the top economic powers in just 15 years, ranking alongside the United States and China for its role in international commerce...         Read more [...]

The new Cosmoprof 2021 advertising campaign is a message of rebirth for the international beauty community

 
VinyluxGrpBright2 December 2020 – The cosmetics industry is ready to blossom again: this is the message that the international Cosmoprof network wants to give to launch the next appointments in 2021. The format of b2b events dedicated to the beauty sector, reference of a community of over 600,000 operators and more than 10,000 companies from all over the world presents "Blooming Beauty"....         Read more [...]

Cosmoprof Asia Goes Virtual in 2020 with Physical Event to Resume in 2021

 
VinyluxGrpBright2 Cosmoprof Asia Ltd announces today the rescheduling of Cosmopack and Cosmoprof Asia 2020 originally due to take place 11-13 November at the Hong Kong Convention and Exhibition Centre (HKCEC). Asia’s leading international trade fair representing all major beauty sectors plans to make its physical return in November 2021.  In the meanwhile, the show will re-affirm its pivotal role as the definitive platform for high-quality business to business activities in Asia-Pacific by offering a comprehensive virtual exhibition programme in 2020....         Read more [...]

COSMOPACK AND COSMOPROF ASIA HELD UNDER ONE ROOF IN 2020

 
VinyluxGrpBright2 Joint organisers BolognaFiere Group and Informa Markets have decided upon strategies to create more inclusivity for Cosmopack and Cosmoprof Asia 2020 including a specialty one-time consolidation of both collocated events held under one roof at the Hong Kong Convention & Exhibition Centre (HKCEC) from 11-13 November...         Read more [...]

Catching Up to the Chinese Beauty Consumer

 
VinyluxGrpBright2 It’s no secret that China is the number-one priority for many beauty marketers. At the recent CEW event where Kline participated, the panel of speakers in the How to Win in China’s Beauty Market session all agreed on the fast pace of the environment and that it changes in a “blink of an eye.” To effectively market in China, rules must be broken...         Read more [...]