How Influencers are the Face of Beauty

 
VinyluxGrpBright2 Each year, Launchmetrics surveys hundreds of fashion, luxury and beauty professionals to understand how influencer marketing is impacting our industry. More and more brands are re-allocating advertising dollars and converting them into Influencer Marketing budgets (nearly 25% in the last three years alone)...         Read more [...]

Catching Up to the Chinese Beauty Consumer

 
VinyluxGrpBright2 It’s no secret that China is the number-one priority for many beauty marketers. At the recent CEW event where Kline participated, the panel of speakers in the How to Win in China’s Beauty Market session all agreed on the fast pace of the environment and that it changes in a “blink of an eye.” To effectively market in China, rules must be broken...         Read more [...]

Sustainable Packaging – The New Black in the Beauty Industry

 
VinyluxGrpBright2 Beauty consumers today are not only aware of what they apply on their skin, but how their buying actions impact the environment as well. Currently, ease of recycling, reduction, reuse, incorporation of post-consumer materials...         Read more [...]

Anti-Pollution Skincare – The Latest Beauty Trend

 
VinyluxGrpBright2 Pollution does not merely affect our internal organs, our skin, the largest organ which acts as a protective shield for our body, is adversely affected as well. These ill effects are manifested in signs like inflammation, dehydration and premature aging as well as loss of elasticity and firmness as pollutants induce free radical damage and break down collagen levels....         Read more [...]

A-Beauty – Simple, Pure & Powerful

 
VinyluxGrpBright2 With Australia being the treasure trove of exotic botanicals offering unique skin-loving ingredients, it is no wonder that Australian beauty is fast becoming the next big thing in the skincare and beauty market. A-beauty focuses on potent natural ingredients and employs a down-to-earth, simplistic approach to skincare to achieve astounding results...         Read more [...]

Innovative Beauty Trends for Brands to Tap into India

 
VinyluxGrpBright2 The Indian beauty industry is changing rapidly with innovation happening across different product categories.This heightened awareness has led to an increase in demand for holistic skincare in India. Here, we look at three key global trends that companies and brands in India...         Read more [...]