Catching Up to the Chinese Beauty Consumer

 
VinyluxGrpBright2 It’s no secret that China is the number-one priority for many beauty marketers. At the recent CEW event where Kline participated, the panel of speakers in the How to Win in China’s Beauty Market session all agreed on the fast pace of the environment and that it changes in a “blink of an eye.” To effectively market in China, rules must be broken...         Read more [...]