DIGITALIZATION, MULTICULTURALISM AND SUSTAINABILITY: THE KEYS TO THE EVOLUTION OF AMERICAN COSMETICS

 
VinyluxGrpBright2 North America is a key player for the development of the international cosmetics industry, with a turnover of $101 billion in 2019. The pandemic has certainly harmed the region, causing revenue to drop...         Read more [...]

THE COSMETICS MARKET IN EUROPE: TODAY’S CHALLENGES, TOMORROW’S OPPORTUNITIES

 
VinyluxGrpBright2 Despite not having a lengthy history, the European Union has established itself as one of the top economic powers in just 15 years, ranking alongside the United States and China for its role in international commerce...         Read more [...]

THE DEVELOPMENT OF THE ASIA-PACIFIC REGION: CONSUMER TRENDS AND NEW OPPORTUNITIES

 
VinyluxGrpBright2 WeCosmoprof International, the new digital event under the Cosmoprof brand designed to enrich the virtual event space, with its first edition will take place from 7 to 18 June 2021...         Read more [...]

COSMOPROF PRESENTS WECOSMOPROF INTERNATIONAL – THE DIGITAL EVENT FOR THE COSMOPROF GLOBAL COMMUNITY

 
VinyluxGrpBright2 WeCosmoprof International, the new digital event under the Cosmoprof brand designed to enrich the virtual event space, with its first edition will take place from 7 to 18 June 2021...         Read more [...]

The 25th edition of Cosmoprof Asia will be held from 17 to 19 November 2021 – one venue: hybrid format

 
VinyluxGrpBright2 The 25th edition of Cosmoprof Asia, the reference b2b event for global cosmetic industry professionals interested in the exciting opportunities in the Asia-Pacific region, will be held from 17 to 19 November 2021...         Read more [...]

The new Cosmoprof 2021 advertising campaign is a message of rebirth for the international beauty community

 
VinyluxGrpBright2 December 2020 – The cosmetics industry is ready to blossom again: this is the message that the international Cosmoprof network wants to give to launch the next appointments in 2021. The format of b2b events dedicated to the beauty sector, reference of a community of over 600,000 operators and more than 10,000 companies from all over the world presents "Blooming Beauty"....         Read more [...]

Cosmoprof Asia Goes Virtual in 2020 with Physical Event to Resume in 2021

 
VinyluxGrpBright2 Cosmoprof Asia Ltd announces today the rescheduling of Cosmopack and Cosmoprof Asia 2020 originally due to take place 11-13 November at the Hong Kong Convention and Exhibition Centre (HKCEC). Asia’s leading international trade fair representing all major beauty sectors plans to make its physical return in November 2021.  In the meanwhile, the show will re-affirm its pivotal role as the definitive platform for high-quality business to business activities in Asia-Pacific by offering a comprehensive virtual exhibition programme in 2020....         Read more [...]

COSMOPACK AND COSMOPROF ASIA HELD UNDER ONE ROOF IN 2020

 
VinyluxGrpBright2 Joint organisers BolognaFiere Group and Informa Markets have decided upon strategies to create more inclusivity for Cosmopack and Cosmoprof Asia 2020 including a specialty one-time consolidation of both collocated events held under one roof at the Hong Kong Convention & Exhibition Centre (HKCEC) from 11-13 November...         Read more [...]

How Influencers are the Face of Beauty

 
VinyluxGrpBright2 Each year, Launchmetrics surveys hundreds of fashion, luxury and beauty professionals to understand how influencer marketing is impacting our industry. More and more brands are re-allocating advertising dollars and converting them into Influencer Marketing budgets (nearly 25% in the last three years alone)...         Read more [...]

Catching Up to the Chinese Beauty Consumer

 
VinyluxGrpBright2 It’s no secret that China is the number-one priority for many beauty marketers. At the recent CEW event where Kline participated, the panel of speakers in the How to Win in China’s Beauty Market session all agreed on the fast pace of the environment and that it changes in a “blink of an eye.” To effectively market in China, rules must be broken...         Read more [...]