Technology: Friend of Foe for Spas?

AsiaSpa talked to Andrew Gibson, Vice President Well-Being, Luxury Brands of  Accor Hotels and Ronald Jean, Director  of International Business Development of Pevonia International LLC, who will be the panel speakers of the 9th Cosmoprof Asia Spa Conference. 

Andrew Gibson_Photo

Andrew Gibson, Accor Hotels

Ronald Sean

Ronald Jean, Pevonia International

New technologies have transformed the spa and wellness world, from booking services to products and equipment. These improvements not only benefit guests, but also designers and spa operators, according to Andrew Gibson, Accor Hotels’ Vice President Well Being, Luxury Brands, and also a panel speaker. “Science permits discovery, identification, understanding and…reproducible solutions,” says Ronald Jean, Director of International Business Development at Pevonia International, who will be one of the panel speakers at this year’s Cosmoprof Asia Spa Conference on ‘Technology: the Future of Spas’.

For designers and developers, technology is certainly good news, as software and online support offer help in planning, layouts and construction. Jean concurs by giving the example of “spa design domes and ceilings with dynamic lighting that help recreate experiences in nature”.

“Equipment has progressed far beyond a good massage table and steamer,” he continues, “with fractional light therapies, ultrasound, mesotherapy needling, multi-polar radio frequencies and electroporation.”

When it comes to treatments, technology has led to more sophisticated menus, and Gibson notes that “there are more spas using equipment to aid beauty services”. Jean agrees: “We have instruments capable of scanning the skin at depths not visible to the human eye and project on a screen in perceptible form.” Indeed, as our knowledge of the skin, its functions and physiology grows, skincare products and treatments can target more specific concerns.

So it does seem that technological development has been reshaping the spa industry in many positive ways. However, while technology is becoming globally available, spa owners need to keep several factors in mind when choosing the right tech. Jean lists the maturity of the spa market and spa therapist education as factors to consider, whereas Gibson thinks regional differences including cultural expectations and climatic conditions play important roles.

He also warns against an over-reliance on technology and sales pressure to buy machines and drive new treatments. “These beauty treatments may appear lucrative as they command high prices and have the opportunity to sell multiple products. However, over the last 25 years of my experience, massage has remained consistent at over 65 per cent of the business. Although this may change slightly, the power of human touch, and the benefits of a good massage are difficult to beat.”

Learn more about how technology is revolutionising the spa industry and join the discussion on technology and the future of spas at the Spa Conference on November 17 at Hong Kong Convention & Exhibition Centre. 

Click HERE to view the conference agenda and sign-up before 24 October to enjoy 20% early-bird discount.

 

Véronique Lo
AsiaSpa Magazine

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