Trends from Cosmoprof Asia

15.NaturalThe 20th edition of Cosmoprof Asia played host to wealth of new products and trends once again this year. There was a strong presence of natural and organic players at the show, with many brands based on popular ingredients such as argan oil, honey, gingko and chia seeds. Interesting companies in this category included Wedge Australia, which showcased an anti-aging moisturizer designed for men for daily use and made from seaweed and organic olive oil.

Indeed, products for men were much in force at the show, reflecting the growth of the male grooming market in Asia. UK-based brand and exhibitor Below The Belt even claims to have come up with a new segment in the men’s market. The company says that its products are specifically designed to “recognize the issues men face below the belt”. The range comprises three products for the groin area:  Fresh and Dry Balls, a gel texture anti-perspirant, Waterless Shower, an on–the-go cleanser and Sports Lubricant, a moisturizer.

15.masksMasks too were a major feature at the event. There were a range of different masks on show for different skin concerns and in varying textures and formats, from cellulose to jelly. One interesting innovation on show was the Fruit Mask Machine from China-based company  Zhongshan Honghai Plastic Technology. The machine is an appliance that consumers can use at home to make face masks from fruit and vegetables.

Convenient, portable packaging and small-format products were also much in evidence. For example, Korean brand Ahvogo showed an acne treatment in convenient capsule format targeting teenagers, while another Korean company The Salty Family Group showcased The Real Egg Pack, a set of eight mini whitening moisturizing capsules or eggs.

Oonagh Phillips
Editor in Chief
BW Confidential 


BW Confidential – The inside view on the international beauty industry
BW Confidential is a trade publication providing news, analysis and commentary on the international beauty industry. BW Confidential is published by Paris-based media company Noon Media.



Leave a Reply

Your email address will not be published. Required fields are marked *