COSMOTALKS - THE VIRTUAL SERIES   

The J-Beauty Story by @cosme

Well known for its ranking of popular Japanese cosmetics and unique shopping experience, Mr. Yamamoto will take us through a journey to the brand story of @cosme which has expanded to Hong Kong since 2018, how they introduced innovative Japanese beauty brands to Hong Kong and some offline & online marketing tactics of their business which has led to today’s position in  the Hong Kong market.

 

 

Speaker:

Yuki Yamamoto, Managing Director
ISTYLE RETAIL (HONG KONG) CO., LIMITED

Evolving , disruptive Japanese cosmetic market = new routine, new models & new beauty expectations

Japan is one of the countries with the longest beauty history, related to unique usages and prevention as well as perfect beauty ideals. Nowadays we can see that the games are changing as mature consumers are able to master new standards: unisex makeup, all in one product, morning mask, transforming textures, intelligent devices… From minimalism to self-expression, new natural to emotional care, discover the disruptions brought by this amazing cosmetics market. 

 

Speaker:

Florence Bernardin, Owner
ASIA COSME LAB

INFLUENCER MARKETING: TRENDS AND TACTICS TO REACH THE APAC MARKET

With more content being consumed now than ever before, fashion, luxury, and beauty businesses have realized the importance influencer marketing plays in the consumer journey ⁠whilst conveying their brand messaging and values. As APAC continues to become a dominant region, brands must focus on leveraging the right Key Opinion Leaders that resonate with their audience in order to increase their brand performance. Throughout this keynote session, we will share insights on the current influencer marketing trends and tactics that brands are implementing to engage with the Asian market, as well as best practices for reaching the consumer in this region.

 

Speaker:

Kim Leitzes, Managing Director of APAC
LAUNCHMETRICS

The Attraction of Japanese Beauty Products and how COVID is Changing the Market

Two expert panelists will discuss how the market for Japanese cosmetics has evolved in domestic department stores and overseas over the past forty years and how consumer behavior has significantly changed since 2020. What does the future hold for Japanese beauty products?

 

 

Speakers:

Kinaka Sato, Planning Leader
Merchandising Headquarters Store Creation Group,
ISETAN MITSUKOSHI LTD.

Mizuho Yugeta, Founder
UGET CO.,LTD.

 

Moderator:

Atsushi Ebuchi, Chief Editor
DIET&BEAUTY MAGAZINE