In cooperation with: Lauchmetrics
Moderated by: Jessica Michault, Senior Vice President of Industry Relations, Launchmetrics
Beauty consumers are constantly evolving. With 74% of beauty shoppers claiming that they always like to try new products,* it’s more challenging than ever for brands to stay top of mind and maintain Share of Wallet. To stand out, brands must build innovative strategies to connect with today’s consumers and accelerate their path to purchase.
We will share key data around today’s beauty strategies as well as a panel discussion to hear industry leaders share their views on:
• The traits and values of today’s beauty consumers
• Leveraging new Voices to shape buying journeys
• How to effectively measure strategy performance