Cathy has over 10 years’ experience in FMCG market research industy and especially focus on beauty and personal care industry.

She joined NIQ in 2015 and keep focusing on insight generation with rich knowledge cross industries. She also served as Thought Leadership head of NIQ China in past 1 year, providing clients and public audience with NIQ’s view on marco trends as well as consumer trends. Her clients are mainly global multi-national companies in Beauty & Personal care fields.

Prior to NIQ, Cathy worked at Kantar Millwardbrown for over one year, mainly in-charge of brand health tracking and advertizement testing projects with quanti background.