Allie Rooke


Allie has close to 20 years of experience in the beauty industry, driving local, regional and global strategies for Chanel, L’Oréal and Burberry Beauty. 

Asia has been her home for most of the last 14 years having lived in Chengdu, Shanghai, Hong Kong, Jakarta and Singapore.  

She now has a consultancy – Clean Beauty Asia which provides support to Beauty brands wanting to enter and expand in Asia. 

She supports brand from premarket exploration to market entry strategy and partner matching through to steering their operations in market. 

A key area of focus is Cruelty free brands entering and expanding in China helping to ensure brands maintain their integrity and long-term strategic alignment by finding the right local approach and partners.