Ayudya Triastika is a marketing and business leader shaping Indonesia’s beauty industry through sustainable innovation and storytelling. As Sales Director of AVO Innovation Technology, she drives B2C growth and omni-channel strategies for brands like Avoskin and Lacoco. Ayu champions AVO’s vision of “Green and Blue Beauty,” integrating eco-friendly formulations, circular packaging, and ethical programs. Previously, she managed beauty and FMCG categories at Shopee Indonesia and gained experience at Garena and Deloitte. Ayu holds a Master’s degree in e-Business Management from the University of Warwick and a Bachelor’s in Industrial Engineering from the University of Indonesia, graduating with top honors.