Effie Asafu-Adjaye is the Founder and Director of Beautiful Sparks, an international brand consultancy helping beauty and lifestyle brands build iconic identities through brand strategy, content, community, and modern media. With over 15 years’ experience spanning early roles at Jurlique and LVMH and work with global consultancies Landor and Interbrand, Effie has been recognized as a LinkedIn Top Voice in Marketing.