As Global Partnerships Director, Fernanda leads BEAUTYSTREAMS’ partnerships and brand collaborations with key organizations around the world, working closely with regional teams on both strategic and operational levels. Fernanda has over 17 years’ experience as a correspondent and editor for international digital media, and was previously the Latin America Trend Director at Stylesight.

Fernanda’s diverse background allows her to lead international projects, build strong collaborations with leading trade shows, beauty associations, and global consumer and trade press worldwide. Fernanda has been directing co-marketing projects with Cosmoprof Bologna, North America, India, and Asia for more than 5 years, initiating iconic projects. She is a frequent lecturer at trade events worldwide.