Jisun Lucie Shin is the Head of Data Business at Trendier AI, a company built on a robust, industry-specific AI platform designed for the beauty market. Trendier AI provides innovative, data-driven solutions that address market inefficiencies and risks, empowering beauty professionals to identify new trends and swiftly bring competitive products to market for smarter, faster growth.

Lucie specialized in FMCG market intelligence at NielsenIQ, focusing on retail analytics and consumer panel insights. She then expanded her expertise into beauty, health, and personal care, applying AI-powered analytics to decode emerging industry trends.

As Head of Data Business at Trendier AI, Lucie leads with a data-first approach, driving global data partnerships with top beauty industry players. She is a sought-after speaker at global industry events in cities including Korea, the US, Japan, Hong Kong, and Taipei. Additionally, Lucie has been invited to present at internal events for leading global clients and partners such as TikTok, Amazon, BASF, Amore Pacific, LG H&H and more to share invaluable data-driven insights on emerging trends. Through her work, Lucie aims to redefine how the industry understands growth opportunities, positioning AI with data intelligence not merely as a tool but as a crucial driver of transformation.