Juliette comes from the world of trend forecasting agencies and has always been focusing on the Chinese market. In 2016, she co-founded The Chinese Pulse, a trend forecasting and marketing consulting agency specializing in contemporary China, aimed at helping brands better align with the evolving expectations of Chinese consumers. She has a diverse background, with studies in Chinese language and civilization at Langues O, business school at ESC Rouen, and a master’s year at IFM specializing in the fashion and creative industries. For the past 15 years, she has been supporting luxury, fashion, beauty, and lifestyle brands, both international and Chinese, in their development and communication strategies in China.