Kelly Fung is a creative leader with over 15 years of experience in the fashion and beauty industries, specialising in brand storytelling, content, and customer experience. A founding member of ARC, South Africa’s first dedicated luxury beauty retailer, Kelly helped conceptualise and launch the pioneering brand in 2020.

Her career includes senior editorial roles such as Editor-in-Chief of ELLE South Africa, Fashion and Beauty Director at Marie Claire, and Head of Content and Editorial at Superbalist.com

Clear in her ability to anticipate trends and understand what customers want, Kelly brings a unique perspective on how creativity, commerce, and culture intersect to build brands that resonate deeply and endure.