After completing his studies in Architecture at the Polytechnic University of Turin, Maurizio Ficcadenti has developed numerous projects for major automotive and product brands, including Baralan International. In 2018, Maurizio Ficcadenti joined the Group as the Global R&D Manager, bringing his expertise to the development of new products for cosmetic packaging. Today, the challenge within Baralan is to blend style and feasibility, considering the best usability and function for both the product and the customer, while also addressing environmental ecological aspects.