CEO Chung is a former ‘star BM (brand manager)’ recognized in the K-Beauty industry. Starting with Hanbul Cosmetics (currently It’s Hanbul)’s ‘BASSEN’, IPKN’s ‘Perfume Powder Pact’, It’s Skin’s efficacy-specific ampoule essence ‘Power 10 Formula’, and The Face Shop’s ‘Chia Seed and Mango Seed’. It has created numerous hit products such as ‘Line’ and launched more than 10 brands, including The Face Shop’s ‘The Therapy’ and Cellivery’s ‘The Rafuez’. CEO Chung, who has experience testing tens of thousands of products while creating products and brands for 30 years, started Beauty Boulevard.