45+ years in the spa industry. Consultancy, distribution, spa owner. Product positioning and Director of international business development for Pevonia for the past 10 years where I opened up and supported several countries. Spa supplier, exclusive distributor, product equipment and supplies 27 years Pevonia and 17 years Babor before that. Opened thousands of accounts. Spa owner and operator of 7 different locations for 20 years (1978-1998). Spa educator, coach, and speaker. Courses on hydro therapy, understanding your spa business Spa repositioning.