Sissie Yiu is the Director of Corporate & Marketing Communications, overseeing PR and marketing communications for a portfolio of over 70 brands under the Eternal Group. A seasoned leader with over 20 years in luxury and corporate branding, she is a Key Committee Member of the Hong Kong International Fragrance Association, driving market growth and education. Her recent accolades include a 2025 PR Award for Corporate Publication and a 2024 & 2025 Hashtag Award, and she was recognized as a 2025 judge for the prestigious MARKies Awards.