Sora Lee is a K-beauty expert with over 15 years of experience in product development and brand strategy. 

She has worked at major Korean beauty companies such as Nature Republic, Banila Co, KGC, CJ ENM, and Blank Corporation, specializing in innovation and consumer-driven planning.

In 2020, she founded WFROM and launched the skincare brand RETURNU, 

reflecting her philosophy of essential and healthy beauty. As CEO, she continues to grow the brand with a focus on authenticity and meaningful consumer connection.