Sunyoung Lee is the founder and CEO of KIKIGLOW, a vegan fruit-based skincare brand. She developed the brand’s patented ingredient that provides brightening, anti-wrinkle, antioxidant, and soothing effects, winning the Grand Prize at the 2024 Korea Excellent Patent Awards.

KIKIGLOW is certified by the UK Vegan Society and PETA Cruelty-Free, with products tested for sensitive skin safety. The brand won 1st place in the Skincare Category at the 2025 K-Beauty Expo Awards and gained international recognition at exhibitions like Cosmoprof Bologna.

Lee has expanded KIKIGLOW into Europe, the Middle East, Southeast Asia, Japan, Russia, and Latin America, establishing a Gen Z-focused brand identity that has made KIKIGLOW a trendsetting symbol of modern K-beauty innovation.