Hong Chae is the president of Beauty and Personal Care brands at B.LIFE USA.

Hong Chae was responsible for the Skin Care, Hair Care, and Personal Care Business as well as Beauty Experience and Services.

Hong has brought a result-driven focus to B LIFE over the last 3 years. Most recently the launch of Personal Care Products has led to over 41,000 retail stores in the USA.

Hong is also a merchandiser (product innovator) and marketer at heart.

His passion and dedication to evolving and innovating the beauty products have been pivotal in BLIFE’s two brands’ recent launching, and his leadership and vision will propel the company’s future success.

Hong Chae earned his undergraduate degree from the University of South California with a concentration in Accounting and Marketing.