Raphael Bu is the APAC Area Manager, Head of Sales and Marketing at Laboratoires Expanscience, where she leads the regional operations for the Dermacosmetics and Rheumatology divisions. The globally well-known premium baby skincare brand “Mustela” is one of the successful brands of the company.
In her role, Raphael overseas the APAC region including South Korea, Taiwan, Indonesia, the Philippines, Singapore, Malaysia, Vietnam and Thailand. She is specialized in the dynamic Asian beauty markets, crafting regional strategies with deep consumer insights and a keen awareness of the industry trend.