COSMOTALKS
2025年11月12日| 15:15-16:00 (HKT/UTC+8)
展会场地：亚洲国际博览馆
香氛创新：通过香气讲述故事
本专题研讨汇聚香氛行业领军者，共同探索香气如何成为极具感染力的叙事载体。
资深调香师将分享核心技法 —— 解析如何将抽象情感转化为具象的芳香组合物；高端品牌专家则带来实战策略，拆解如何打造富有吸引力的香氛故事线；行业专业人士还将展示包装设计与呈现方式，阐明其如何强化香氛的感官体验旅程。
研讨还将深入剖析：成功的香氛叙事并非单一环节的突破，而是通过 “香气创作、品牌定位与消费者体验” 三者的协同作用得以实现。这一解读将为从业者提供宝贵洞见，助力通过令人难忘的嗅觉体验，与消费者建立真实深厚的情感联结。
合作伙伴: Asia Perfume Foundation
主持人
阅读讲者简介
Gary Lap-Kee Chin
Asia Perfume Foundation主席
演讲者
阅读讲者简介
Bernadette Lim
BC Fragrance & Aromatics Manufacturing Corp 联合创始人
阅读讲者简介
Cami Blaizot
PCW Asia Pacific亚太区首席区域官
合作伙伴
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