COSMOTALKS
2025年11月12日| 15:15-16:00 (HKT/UTC+8)
展會場地： 亞洲國際博覽館
香氛創新：透過香氣講述故事
是次專題研討匯聚香氛行業領軍者，共同探索香氣如何成為極具感染力的敘事載體。
資深調香師將分享核心技法——解析如何將抽象情感轉化為具象的芳香組合物；高端品牌專家則帶來實戰策略，拆解如何打造富有吸引力的香氛故事線；行業專業人士還將展示包裝設計與呈現方式，闡明其如何強化香氛的感官體驗旅程。
研討會還將深入剖析：成功的香氛敘事並非單一環節的突破，而是透過「香氣創作、品牌定位與消費者體驗」三者的協同作用得以實現。這一解讀將為從業者提供寶貴的啟發，助力透過令人難忘的嗅覺體驗，與消費者建立真實深厚的情感聯結。
合作伙伴: Asia Perfume Foundation
主持人
閱讀講者簡介
Gary Lap-Kee Chin
Asia Perfume Foundation主席
演講者
閱讀講者簡介
Bernadette Lim
BC Fragrance & Aromatics Manufacturing Corp 聯合創始人
閱讀講者簡介
Cami Blaizot
PCW Asia Pacific亞太區首席區域官
合作伙伴
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