The evolution and repositioning of brightening across global markets

Whether to preserve ingredients facing scarcity, to enchant their end consumer, or to find new sources of inspiration, a growing number of luxury fragrance brands are cultivating their own fields […]
Personalisation Trends are Redefining the Beauty and Personal Care Industry

Whether to preserve ingredients facing scarcity, to enchant their end consumer, or to find new sources of inspiration, a growing number of luxury fragrance brands are cultivating their own fields […]
Hair longevity, upcycled pumpkin seeds, vegan collagen…. What’s new in haircare ingredients?

Whether to preserve ingredients facing scarcity, to enchant their end consumer, or to find new sources of inspiration, a growing number of luxury fragrance brands are cultivating their own fields […]
Personalization, ingestibles, inclusive make-up… Mintel spots brands tapping into the latest beauty trends

Whether to preserve ingredients facing scarcity, to enchant their end consumer, or to find new sources of inspiration, a growing number of luxury fragrance brands are cultivating their own fields […]
Luxury fragrance brands and flower farming: what’s behind the hype?

Whether to preserve ingredients facing scarcity, to enchant their end consumer, or to find new sources of inspiration, a growing number of luxury fragrance brands are cultivating their own fields […]
Bottle Collective to use Avantium’s PEF polymer in paper bottles

Bottle Collective is making strides in bringing its fiber-based bottle for sectors including wines and spirits to market. The consortium has inked a partnership with Avantium to use its plant-based […]
Is salt the next big thing in luxury perfumery?

While sugar continues to inspire perfumes, salt is making an interesting breakthrough. Culinary, marine, or more imaginative, this salty olfactory trend is ushering in a host of new and original […]
Targeted ingredients show haircare’s ‘skinification’ trend is no passing fad

Haircare and scalp-care formulas are moving beyond repair to target prevention. The latest ingredients to come from the labs at Givaudan Active Beauty and Croda Beauty are testimony to this […]
Climate adaptive beauty, the next big thing?

How are luxury beauty brands responding to today’s environmental shifts in their formulas and marketing claims? We Out Wow Founder Monia Merabet weighs on an issue that is sure to […]
From byproduct to beauty: Advancements in sustainable ingredients and transparent sourcing

Explore the latest in ingredient upcycling and transparency advancements as the cosmetics industry redefines sustainability with digital traceability and innovative, waste-derived ingredients. As environmental sustainability cements itself as a core […]