COSMO ONSTAGE
Location: Booth 5G-L3A, HKCEC
13 NOVEMBER 2025 | 10:00 – 10:45 (HKT/UTC+8)
Perfume Discovery: Play, Smell, and Unlock the Secrets of Fragrance
A playful and sensory masterclass designed to awaken curiosity and reveal the hidden world of perfume.
Perfume Discovery invites participants to explore the art of scent through interactive challenges and guided smelling moments that connect fragrance to emotion, memory, and creativity.
Led by a perfume expert, this engaging experience blends learning and fun — uncovering fascinating facts, testing intuition, and celebrating the joy of smelling.
At the end of the session, the most perceptive participants will be awarded a special prize.
A journey to discover how every fragrance holds a story waiting to be unlocked.
PRESENTER
READ THE BIO
Beatrice Balzarotti
Director, Italian Perfumery Institute
Presented by:
Italian Perfumery Institute
Italian Perfumery Institute is a Higher Education School dedicated to promoting Italian excellence through academic and professional programs designed for those who wish to work in the world of perfumery and cosmetics. Its mission is to enhance knowledge, explore new opportunities offered by the sector, and celebrate the sensory dimension and history of perfume – while looking toward the future and the new generations.
In partnership with:
Esxence – The Art Perfumery Event
Esxence – The Art Perfumery Event, which in February 2025 celebrated its 15th edition with 13,500 attendees, 384 exhibiting brands, and a rich program of conferences, is the most important international trade fair dedicated to Artistic Perfumery and an exclusive showcase of the finest author creations.
Organized by Equipe Exibit, Esxence is a laboratory of innovation and new trends, offering a unique opportunity for industry professionals and perfume enthusiasts to discover the key figures of the fascinating world of olfactory culture—where history and tradition meet innovation and research.
The event aims to present the best excellence in the field to an audience of buyers, retailers, distributors, professionals, and fragrance lovers, who gather in Milan every year in the name of the most authentic and refined olfactory culture, thus contributing to the mission that Esxence has pursued since its very first edition.
MAIN PARTNER
