The Halal International China (Hong Kong Macau) Association is stepping up to meet the challenges of promoting Halal culture and business in the region.

One of the key partners, Homer Yu, is the CEO of a long-established company in Hong Kong that dates back to 1917. Under his leadership, this successful business employs over 250 staff members and operates in the wholesale and retail sectors, dealing with products from Europe, America, and China.

Homer Yu’s impressive background includes serving in various Hong Kong Government and Central Government agencies, such as the Consumer Council as a Board Member and the Employment Retraining Board as Vice Chairman in the retail sector. He has also been President and Chairman of multiple business associations, including the Cosmetics and Perfume Association of Hong Kong and The Professional Validation Centre of Hong Kong Business Sectors. His achievements have been recognised internationally with honours such as the Chevalier de l’Order National du Merite from France in 1996 and the Medal of Honour from the Hong Kong Special Administrative Region in 1999. Academically, Homer completed a Postgraduate Diploma in Innovation and Strategy from the University of Oxford, UK, in 2022.

Naomi Carissa Intaqta serves as a Growth Acquisition Partnership professional and Senior Auditor at LPPOM MUI, with over 10 years of experience in halal assurance and auditing. She has extensive experience conducting audits for global companies, managing and reviewing pre-audit processes, and supporting the development of international halal partnerships. Naomi also actively serves as an Instructor at IHATEC, contributing to training and capacity-building initiatives in the halal sector.