Over 17 years of experience in Chinese beauty market trends research
With over 17 years of experience in beauty market intelligence, Fei Xu is a recognized expert on China’s beauty market, consumer trends and product innovation.

Since 2009, he has served as Market Intelligence Director at Asia Cosme Lab, closely tracking the transformation of China’s and Asia’s beauty landscapes. His expertise spans consumer insights, emerging trends, product and technology innovation, and market dynamics, helping brands anticipate change, identify new opportunities and navigate an increasingly fast-evolving market.

A graduate of Guangdong University of Foreign Studies in China and ESCP Business School in France, Fei is fluent in Chinese, French and English, bringing a unique cross-cultural perspective to the global beauty industry.

As a sought-after keynote speaker, Fei regularly shares his insights at leading international beauty exhibitions and conferences, including Cosmoprof Asia, in-cosmetics, Luxe Pack Shanghai & Monaco, International Cosmetics Innovation Conference, Fragrance Innovation Summit, Cosmopet International Congress, etc.

With years of expertise in global beauty compliance, Gio specializes in market access regulations and dossier filings across key markets, including China, the US, the EU, and ASEAN. Having successfully empowered leading global beauty brands—including the leading one PROYA—with efficient, end-to-end compliance solutions, Gio is also a regular contributor to international cosmetics association forums. He is dedicated to leveraging regulatory excellence to help C-Beauty brands navigate global expansion safely and seamlessly.