COSMOTALKS
Location: Booth 11-J30 (Hall 11), AWE
COSMOTALKS | Elite Circle Breakfast Roundtable: #BeautyFutureTogether
By Invitation Only - C-Suite Leaders Sharing Session
Date: 10 November 2026
Time: 10:30–13:30 (10:00 registration)
Location: Cosmotalks stage, Hall 11, AsiaWold-Expo (Cosmopack Asia)
Language: English
Emcee: Effie Asafu-Adjaye, Founder & Director, Beautiful Sparks
Main Topics:
1) Brand Value & Financial Performance:
Understand what investors truly look for when acquiring a brand and how to build lasting brand equity.
2) Omnichannel Retail Strategy:
Navigate the shift from offline to seamless online-to-offline experiences – and how to strike the right balance.
3) AI & Tech-Driven Growth:
Explore how AI, robotics, and personalization are reshaping the beauty industry from manufacturing to consumer experience
10:30–10:40 | Opening Remarks & Icebreaker Session by WGSN
Join WGSN for an exclusive trend briefing on the Future of Beauty 2028. Discover the major trends reshaping the industry, then engage in an open discussion where C-suite executives share strategic priorities and market insights. WGSN will facilitate a dynamic conversation, prompting leaders to discuss big ideas driving their roadmaps and key challenges ahead.
Facilitator & Speaker
11:00 – 11:35 | Roundtable 1: Brand Equity & The Investor Lens – What Acquirers Really Value
Abstract:
Why do some beauty brands sell for top dollar while others don’t? This session dives into the technical aspects of preparing a brand for a successful deal – from research and due diligence to navigating cultural challenges in cross-border M&A. Whether it’s a Western brand acquiring an Eastern brand or vice versa, panelists will share what makes a deal work. Real-life case studies from APAC’s most successful beauty M&A transactions will reveal critical success factors.
Key Discussion Points:
- Preparing for a Deal: What research, agency support, and strategic planning are needed to make a brand acquisition-ready?
- Cultural Challenges in M&A: What happens when a Western company acquires an Eastern company — or an Eastern company acquires a Western company? How can businesses navigate cultural differences?
- Case Studies: Success stories from APAC’s beauty M&A landscape — what made them work, and what were the critical brand and financial factors?
Moderator
11:35 – 12:10 | Roundtable 2: Omnichannel Retail Strategy – The Power of Offline Experience
Abstract:
Online offers reach and low entry costs. But offline gives you control – over brand equity, customer experience, and lasting relationships. As online margins shrink, smart beauty brands are rethinking physical retail. This session explores how leading brands create immersive offline experiences consumers actually want, and how to build an omnichannel strategy that drives real value.
Key Discussion Points:
- Offline Experience Matters: Consumers are waiting for experiences, not just products. How do you deliver?
- Online vs. Offline Trade-Offs: Online offers low barriers to entry but thin margins. Offline gives you brand control and customer loyalty. How do you choose?
- Innovative Retail Models: Lessons from leading global retailers and travel retail innovators.
12:10 – 12:25 | Networking Break
12:25 – 13:00 | Roundtable 3: AI, Tech & Personalisation – How AI Changes My Business
Abstract:
AI is not just about efficiency – it’s changing how brands interact with consumers and how consumers behave. For the CEO of a medium-sized brand, the question is: how do I prepare for a changing environment? This session explores how AI is being adopted across the beauty industry – from supply chain to retail – and what it means for your business. Panelists will share how retailers and suppliers are using AI, and what you need to do to stay ahead.
Key Discussion Points:
• AI and Consumer Behavior: How is AI changing the way consumers discover, choose, and buy beauty?
• AI Adoption Across the Industry: From supply chain to retail – where is AI being used and where is it heading?
• What CEOs Need to Know: Practical first steps for medium-sized brands.
13:00 – 13:15 | Closing Keynote: The 2030 Beauty CEO – Strategic Imperatives
Abstract:
A senior industry leader will reflect on today’s key themes and share their strategic vision for what beauty CEOs must prioritize to win in 2027 and beyond.
Key Discussion Points:
• Brand Equity as Competitive Advantage: Protecting, measuring, and building with intent.
• The Evolving Role of Offline Retail: Controlling brand experience and customer relationships.
• AI Integration: Moving from “if” to “how fast” and “how strategically.”
13:15 – 13:25 | Networking & Photo Session
REQUEST YOUR INVITATION
A limited number of seats are reserved for qualified C-suite executives.
All requests will be reviewed against eligibility criteria.
CosmoTalks Seminar enrolment form has already closed on 10 November 2024.
You are suggested to walk-in 15 minutes before the session start and check if there are available seats.
