Wendy Wong is an APAC-based consultant at WGSN Mindset, specialising in trend forecasting and consumer insights for the beauty and luxury sectors. Drawing on a multidisciplinary background across retail, advertising, and publishing, Wendy advises key industry decision-makers on how to translate shifting cultural behaviours into winning global and regional strategies.

John Cafarelli is a creator, innovator, and commercial strategist in the beauty industry. His experience spans financial advisory, online publishing, and entrepreneurship. He is the Founder of multi-award-winning skincare brand Ernest Supplies, a pioneer of the clean beauty movement, and Co-Founder + President of BeautyMatter, a premier resource for beauty and wellness executives. Previously COO/CFO of Paper Magazine, he helped sell it in 2018. He was also a Principal at Goode Partners and worked at the White House on President Clinton’s National Economic Council. He has served on boards including Intermix, AllSaints, and AmFAR Generation Cure.

A global executive with deep expertise in beauty, digital marketing, M&A and DTC brand incubation. Former senior global leader at Procter & Gamble, stationed in New York and Geneva to steer global strategy for billion-dollar brands including OLAY, Pantene and Head & Shoulders; Served as Global Executive Director at BlueFocus International (China’s largest Marketing & Communication Group), overseeing cross-border M&A and post-investment portfolio management. Founder of a boutique brand consultancy firm and early-stage consumer VC after returning China.

Charlie Gu is a recognized expert in cross-cultural marketing and Chinese consumer behavior, with over 15 years of experience helping global luxury and lifestyle brands connect with Chinese audiences. As Founder and CEO of Jingzhi Media Group, he champions China’s rich culture of craftsmanship and innovation through insightful business publications and industry-leading events.

Charlie manages a bilingual, bicultural team to produce business news stories, groundbreaking reports, in-depth market analyses, and high-profile industry events. His leadership resulted in a landmark study on the impact of overseas Chinese consumers on the global luxury market.

A thought leader in cross-culture marketing and luxury trends, Charlie has been widely recognized for his expertise in bridging cultural and commercial gaps, helping brands translate Chinese consumer insights into market success. He has shared his knowledge at major global conferences, including Cosmoprof Bologna, IGLTA Global Convention and BeautyMatter Future50 Summit.

Before founding Jingzhi Media Group, Charlie launched Kollective Influence, a pioneering marketing agency specializing in the impact of overseas Chinese consumers and influencers. Previously, as a partner at China Luxury Advisors, he spearheaded award-winning campaigns for clients such as Beverly Center, leading to significant growth in Chinese traveler engagement. He also developed strategic training programs for the travel and tourism industry in collaboration with Brand USA and Visit California.

Charlie holds a Master’s degree in Strategic Public Relations from the University of Southern California and a Bachelor’s degree in Journalism from Shanghai International Studies University.

Gabby is a highly accomplished executive with over 18 years of experience in the Asia Pacific region. She has recently been appointed as the Global Markets President of Florasis 花西子, a leading Chinese beauty brand, where she is responsible for bringing the brand to the international market.

With her deep understanding of consumer insights, strategic acumen, and ability to forge key partnerships, Gabby is well-positioned to drive Florasis 花西子’s growth in the highly competitive global beauty market.

Prior to joining Florasis 花西子, Gabby held the position of Head of Beauty in China for the Lane Crawford Group, where she was responsible for the company’s China Beauty Department. During her tenure, Gabby led the charge in expanding the brand’s footprint across China, driving significant growth and profitability.

Before her role at Lane Crawford, Gabby founded Mood Editing Cosmetics, a joint venture with NetEase, one of China’s leading internet technology companies. She successfully introduced the trendy fashion brand KENDALL+KYLIE to the Asia-Pacific region, becoming the sole distributor for the Kardashian family’s brand.

Aside from her corporate career, Gabby is also a passionate entrepreneur and investor. She is the founder of Janes & Hooch, a renowned speakeasy bar in Beijing that has been recognized as one of the world’s top 50 bars. Gabby is also involved in the Mercedes ME Beijing F&B management project and is an angel investor in Alesca Life, an agricultural technology company that builds indoor, vertical farms and farm management software to make food production more efficient and environmentally friendly.

With her track record of building successful brands, forging key partnerships, and driving growth, Gabby is poised to lead Florasis 花西子 into its next phase of expansion, establishing the brand as a global leader in the beauty industry.

Audrey Yu is a commercial and marketing leader, brand builder, strategic advisor, and entrepreneur who has launched, grown, and scaled consumer brands across beauty, luxury, lifestyle, and wellness.

She has held senior leadership roles, including Chief Commercial Officer, Chief Growth Officer, and Chief Digital Officer, at beauty and luxury brands such as Glo Pharma, Tata Harper Skincare, and John Hardy, where she built and managed omni-channel businesses spanning DTC, retail, and e-tail, including cross-border retail in China. Previously, she co-founded a digital and marketing agency and led an award-winning strategy consultancy advising global consumer, media, and private equity-backed companies on growth strategy, omni-channel transformation, and DTC and retail expansion.

Today, she is founder and managing partner of 20XX LAB, where she and her team help international consumer companies with end-to-end brand management, commercial strategy, and go-to-market execution in North America. Passionate about finding and incubating innovative brands, she has also co-founded and invested in several emerging consumer companies.

With 15+ years of FMCG commercial & supply chain leadership, Aik currently serves as Board Advisor to Praktis.co (an East Ventures company) and Adjunct Lecturer at Singapore Polytechnic. He previously served as Vice President at Meiyume (part of Li & Fung Group) and on the Exco of the Cosmetic, Toiletry & Fragrance Association of Singapore (CTFAS)

Laurent Taisne is a beauty innovation entrepreneur with 20+ years of experience in China, including leadership in L’Oréal R&D and founding Totemist. Working at the intersection of beauty science, AI, technology and premium experiences, he explores a fundamental question: how can technology make beauty more personal, emotional and meaningful? He brings a unique China–Europe perspective on the future of personalized beauty.

2005-2012 L’Oreal China Lancome product manager

2012-2017 L’Oreal China Lancome marketing director

2017-2020 L’Oreal China YSL, Shu Uemura, Valentino General Manager

2020- JOY Group CEO

Samuel Cai is Director of Strategic Seller Recruitment & Operations at Amazon Global Selling China. Over the past decade, his team has helped many Chinese brands go global on Amazon, with many new-to-Amazon brands passing US$10M in first-year sales. Today he focuses on how AI is reshaping cross-border commerce: from AI-native shopping experiences such as Rufus and Alexa+, to Amazon’s AI tools for listings, advertising and operations that help beauty brands scale globally faster.

Selina Thng is a seasoned beauty industry leader with a career spanning some of the world’s most influential beauty brands and markets across Asia Pacific. She is currently Vice President and General Manager of Estée Lauder Travel Retail Asia Pacific at The Estée Lauder Companies, overseeing the regional travel retail businesses of Estée Lauder, La Mer, Clinique, LAB SERIES and Origins.

With leadership experience at The Estée Lauder Companies, CHANEL and Procter & Gamble, Selina brings a broad perspective on prestige beauty, brand building and the evolution of consumer and retail experiences across Asia. Her career reflects a deep understanding of the region’s diverse markets and the interplay between global brand heritage, local consumer relevance and business transformation. Beyond business, Selina is passionate about building high-performing teams and championing women in leadership.