This dynamic panel unites fragrance industry leaders to explore how scents become powerful storytelling vehicles. Expert perfumers will reveal techniques for translating emotions into aromatic compositions, while luxury brand specialists share strategies for crafting compelling fragrance narratives. Industry professionals will demonstrate how packaging and presentation enhance the sensory journey. Discover how successful fragrance stories emerge through the synergy of scent creation, brand positioning, and consumer experience—offering valuable insights for creating authentic connections with consumers through memorable olfactory experiences.