Charlie Gu is a recognized expert in cross-cultural marketing and Chinese consumer behavior, with over 15 years of experience helping global luxury and lifestyle brands connect with Chinese audiences. As Founder and CEO of Jingzhi Media Group, he champions China’s rich culture of craftsmanship and innovation through insightful business publications and industry-leading events.

Charlie manages a bilingual, bicultural team to produce business news stories, groundbreaking reports, in-depth market analyses, and high-profile industry events. His leadership resulted in a landmark study on the impact of overseas Chinese consumers on the global luxury market.

A thought leader in cross-culture marketing and luxury trends, Charlie has been widely recognized for his expertise in bridging cultural and commercial gaps, helping brands translate Chinese consumer insights into market success. He has shared his knowledge at major global conferences, including Cosmoprof Bologna, IGLTA Global Convention and BeautyMatter Future50 Summit.

Before founding Jingzhi Media Group, Charlie launched Kollective Influence, a pioneering marketing agency specializing in the impact of overseas Chinese consumers and influencers. Previously, as a partner at China Luxury Advisors, he spearheaded award-winning campaigns for clients such as Beverly Center, leading to significant growth in Chinese traveler engagement. He also developed strategic training programs for the travel and tourism industry in collaboration with Brand USA and Visit California.

Charlie holds a Master’s degree in Strategic Public Relations from the University of Southern California and a Bachelor’s degree in Journalism from Shanghai International Studies University.

Chayadhorn “Ing” Kitiyadisai is the founder of INGU Skin, a Bangkok based skincare company building science-backed products for hot, humid, high UV climates. Ing is also the creator of พลิกหลังกล่อง, a Thai skincare science channel that reads ingredient labels the way formulators do, with an audience across YouTube, TikTok, Instagram and Facebook. Ing’s work sits where formulation science meets consumer education, using content, live selling and customer co-creation to test what people actually want before a product is built.

Katelin is the founder of Fayshell, leading Australian skin clinics, and Skimchi, a Korean-Australian skincare brand. Before launching Fayshell, she hosted a successful beauty podcast educating millennials about cosmetic enhancements, skincare and beauty. A passionate entrepreneur, Katelin pioneered an Australian-first membership-based clinic model, making effective treatments more accessible and consistent. Through innovation, community-led marketing and a fresh approach to the client experience, she is helping shape Australia’s professional beauty industry.

Yisa (Yi HE, 何⼀) is the founder of Herbeast, a Shanghai-based beauty and
lifestyle brand rooted in Eastern herbal wisdom and contemporary science.
Herbeast explores how traditional botanical knowledge can be translated into
modern, credible, and sensorial daily rituals, bridging culture, wellbeing, and
design. Herbeast is the only Chinese skincare brand selected for the Future 50
list by BeautyMatter, one of the most authoritative beauty industry platforms in
the United States.
 
She holds a Bachelor’s degree in French Literature and Art History from Peking
University, and a Master’s degree in Communication Studies from Sciences Po
(Institut d’Études Politiques de Paris).
 
After graduation, Yisa spent six years at L’Oréal’s global headquarters in France,
working within DMI (the Global Brand and Product Development division),
where she served as a Senior Product Manager. She later returned to China to
join L’Oréal China as a Category Director, before taking on the role of Head of
Brand and Product at the Chinese heritage brand Inoherb (Xiang Yi Ben Cao).
 
In 2019, Yisa founded Wuyi, a brand consulting and incubation studio. In 2021,
she launched Herbeast, a beauty and lifestyle brand guided by principles of
shared value and sustainable development, with a long-term commitment to
translating Eastern herbal wisdom into contemporary living